Bajaj Foods Limited, the Ahmedabad-based company behind Savory Peanut Butter, today announced the signing of Mr. Aryan Nehra, Fastest Indian Distance Swimmer, as the official brand ambassador for Savory Peanut Butter. The partnership is launched under the campaign name ‘Savory Fuels Champions’, marking a significant milestone in Savory’s journey to position itself as India’s premier performance nutrition food brand.
About Aryan Nehra
Aryan Nehra is one of India’s most accomplished distance freestyle swimmers, specializing in the 400m, 800m, and 1500m freestyle events. Hailing from Gujarat, Aryan has represented India at the World Aquatics Championships and is set to represent the nation at the upcoming Asian Games 2026 and Commonwealth Games 2026. Through his exceptional performances, he continues to raise the standard of Indian swimming on the international stage.
National Records & Key Achievements
1500m Freestyle 15:14.88 — National Record — 79th Senior National Aquatic Championships, June 2026
800m Freestyle 7:59.36 — First Indian swimmer to break the 8-minute barrier — National Benchmark, June 2026
400m Freestyle 3:52.55 — National Record — National Swimming Championships, 2023
• Best Male Swimmer — 2026 Senior National Swimming Championship
• Qualified — Asian Games 2026
• Qualified — Commonwealth Games 2026
• Competed for University of Florida (NCAA) while representing India internationally
“Every record starts with the right fuel. I chose Savory because it delivers real, clean nutrition without compromise — exactly what my training demands. I am excited to be part of the Savory family and the Savory Fuels Champions campaign.”
— Aryan Nehra, Professional Swimmer & Savory Brand Ambassador
About ‘Savory Fuels Champions’ Campaign
The ‘Savory Fuels Champions’ campaign goes beyond swimming. It is a broader movement rooted in the belief that every person — athlete, professional, student, or fitness enthusiast — has a champion within them, and that champion deserves the right fuel. Aryan Nehra embodies this spirit: a young Indian from Gujarat who broke national records through discipline, consistency, and an unwavering commitment to preparation.
The campaign will roll out across Savory’s digital and offline channels including Instagram, Amazon India, Flipkart, Blinkit, HealthKart, 1mg, Meesho, Myntra, ShopClues, and mysavorystore.com, as well as point-of-sale and outdoor collateral across key markets.
Partnership in Pictures
|
Agreement signing ceremony — Bajaj Foods Limited, Ahmedabad |
Aryan Nehra with Savory High Protein Peanut Butter |
“Aryan is not just a record-breaker — he is a symbol of what focused effort and clean living can achieve. His values align perfectly with what Savory stands for: real ingredients, real nutrition, real results. We are proud to welcome him to the Savory family and excited about the journey ahead.”
— Gautam Bajaj, Director, Bajaj Foods Limited
“Swimming is a globally celebrated sport and is witnessing remarkable growth in India. We believe talented athletes deserve greater corporate support to achieve their full potential. By welcoming national record holder Aryan Nehra to our ‘Savory Fuels Champions’ campaign, we are bringing fresh energy to the Savory brand while reaffirming our commitment to Indian sports. Aryan’s dedication and achievements embody the values of excellence, perseverance, and performance that Savory proudly stands for.”
—Nitin Jain, General Manager – Global Business & Growth Strategy, Bajaj Foods Limited
About Savory Peanut Butter
Savory Peanut Butter is a product of Bajaj Foods Limited, Ahmedabad, Gujarat. The company is one of the earliest manufacturers to have started producing peanut butter in India. The manufacturing facility is located in Ahmedabad and is FSSAI approved, ISO certified, and registered with both the USFDA and APEDA. Savory offers a wide range of peanut butter products across three lines — High Protein & Sugar-Free (transparent PET jars), High-Protein IML, and Classic — available in multiple pack sizes from 200g to 1.2kg. Made with the finest roasted peanuts and formulated with added whey protein and fibre, Savory is committed to delivering clean, high-quality nutrition for every lifestyle. Savory Peanut Butter is available across India through all major e-commerce platforms and at numerous supplement stores nationwide. Savory Peanut Butter manufactures private-label products for leading companies such as VEEBA in India, supplies institutional customers including one of the country’s largest multinational companies, and also manufactures for several international brands to which Savory Peanut Butter is exported.
High Protein | Added Whey | Gluten Free | Keto Friendly | No Trans Fat | Zero Cholesterol | Made in India
Media Contact:
Bajaj Foods Limited
444, Ashwamegh Estate, Opp. M. N. Desai Petrol Pump, Changodar, Ahmedabad — 382210, Gujarat, India
Phone: +91 9081011131 / 32 / 33
Email: socialmedia@bajajgroups.com
Website: www.bajajgroups.com | Buy Online: www.mysavorystore.com
Instagram: @savory.india
Savory Peanut Butter | Fuels Champions | #SavoryFuelsChampions | Made in India with Care
